July 26th at 2 pm ET and learn how to sample smarter, get more from your campaigns, and dig deeper into your data. Can’t make it? Register and we’ll send you the recording. Because we’re good people like that.


Everybody does it because they know it works, but it’s hard to measure exactly how effective it is. We’ve sent over 21MM samples in the last three years; from food and beverage to fabric care to personal care, we’ve done it all and we’re going to share our seven biggest lessons with you.

You’ll learn:

– Drivers of effective sampling to maximize performance, like sample type category, coupon, sample disposition, multipack, or regimen.

– Category-specific insights, like what performs best per category and how different categories perform

– The consumer story of sampling, including insights pulled from our internal qualitative research

Register here

Meet the speakers:

Scott Springer

Scott Springer is a Brand Strategy Manager with Exact Media where he advises leading North American packaged goods manufacturers and their extended marketing enterprises on shopper marketing strategies across digital and traditional media channels.

Ed Allie

Ed Allie leads Exact Media’s Data and Insights team, joining us after 17 years at P&G, where he worked in R&D and Consumer and Shopper Insights for brands like Swiffer, Pampers, and Charmin.